Moutai Forum – Baijiu Appealing to New Audiences
Top officials, bartenders and other baijiu experts met in China last week at the Moutai Forum to discuss new interesting ways to appeal to new audiences for Baijiu. Discussions included new products aimed at women as well as foreign audiences.
China’s baijiu industry has struggled in recent years due to the economic turndown and the crackdown on extravagence in the country. New opportunities include marketing baijiu abroad for foreigners and younger audiences in China.
Full article here: http://europe.chinadaily.com.cn/life/2016-05/13/content_25252751.htm